Last month, for example, one pharma trade publication claimed that data from the Interactive Advertising Bureau showed that the pharma industry's digital ad spending in 2015 was "about $3 billion." But the data really applied to "Pharma and Healthcare," which includes "personal care, toiletries, and cosmetic products", etc. Since the latter product categories may be responsible for 50% of the $3 billion, I estimated the pharma Rx drug-specific digital ad spending was more like $1.5 billion, excluding search advertising (see "Did Pharma Really Spend $3 Billion on Internet Advertising in 2015?").
I just came across some data from eMarketer, which seems to verify my estimate (see chart below).
|Sourced via Klick Wire (here).|